Throw out the stereotypes that women are the ones fretting over their wrinkles, because today more men are more aware of their signs of aging and are willing to correct them. Men’s interest in cosmetic surgery has persisted due to a few key reasons; men above their 40s and 50s want to ensure they look youthful enough to compete in the workplace. They also want to make sure they look good enough to attract younger women.
“Men are being subject, as women have been for so long, to ageism,” says Dr. Mulholland, a Toronto plastic surgeon. He says a lot of the men he sees are in upper management or senior positions. “These men are seeing signs of aging that make them look tired, which projects lack of confidence or lack of ability to negotiate the boardroom, and they have these young guys nipping at their heels,” he says. “The older CEO is no longer the model.”
The other reason for men’s interest in the restoration of their youth and looks concerns attracting younger women. Men in their 60s who get divorced are back on the market for single ladies—but they’re usually looking for the younger ones in their 30s or 40s. This reason alone drives these men to clinics to liven up their appearance to get a woman’s attention.
One of the most common non-surgical procedures men request for is Botox at Dr. Mulholland’s clinic, SpaMedica. Many men prefer not to undergo surgical procedures, so procedures involving laser energy to smoothen out wrinkles and the skin are highly popular.
The most common surgical procedures for men, however, have been documented by The American Society of Plastic Surgeons. Their study in 2013 revealed that rhinoplasty was the number one procedure for men that year. Other procedures that were high on the list include blepharoplasty (eyelid surgery), liposuction and gynecomastia (male breast reduction).
In the highly competitive and visual society we live in today, these findings shouldn’t be too surprising. The men today are more than willing to rejuvenate or fix their features to get a leg up in the boardroom or bedroom.